Saturday, November 20, 2010

Fashionistas, Yogis and Designers--OH MY!

November 2010--

My friend and recently voted fashion cream of the crop in Boston Naomi Mirando contacted me a few weeks ago about shooting Doreen Hing, a Boston-based fashionista with a knack for designing yoga accessories. Plank, her company, combines her cheeky British humor with swanky designs that yoga and fashion enthusiasts a like can agree on. FINALLY, a line of Yoga accessories that don't make me feel like envisioning Tevas, Whole foods and ill fitting pants in earthen tones everytime I enunciate the word Yoga. She spent the weekend of November 12th at the Louis Boston waterfront location with one mission: to get as many passer byers as possible to participate in a quick, refreshing 30-minute yoga sesh.

BUT BUT BUT--YOU MAY OBJECT.

OBJECTION. What if they are not attired in proper stretchy garb.

*Ahem.* May I divert your pessimistic attention to..



THIS. Four plus inch heels. In a dress. Doreen is trying to show both the yoga and fashion worlds that both the active and the suave can coexist in one harmonic moment. There's no need for a specialization in wardrobe as far as yoga is concerned--you have a spare minute in your office?



No. Big. Deal.

Out with your friends, say on a leisurely stroll at the waterfront?





Sport a lotus for a moment of careful contemplation.

Worried your kids will impede on your practice?





...don't knock it until you try it.

Here are some of her new products and totes. Check her out!



Doreen with her cheeky, one of a kind yoga mats.



Purse/cell phone carrier.



CARRIERS A YOGA MAT AND BOOTS!?!?!? GET RIGHT OUT OF TOWN!

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