My friend and recently voted fashion cream of the crop in Boston Naomi Mirando contacted me a few weeks ago about shooting Doreen Hing, a Boston-based fashionista with a knack for designing yoga accessories. Plank, her company, combines her cheeky British humor with swanky designs that yoga and fashion enthusiasts a like can agree on. FINALLY, a line of Yoga accessories that don't make me feel like envisioning Tevas, Whole foods and ill fitting pants in earthen tones everytime I enunciate the word Yoga. She spent the weekend of November 12th at the Louis Boston waterfront location with one mission: to get as many passer byers as possible to participate in a quick, refreshing 30-minute yoga sesh.
BUT BUT BUT--YOU MAY OBJECT.
OBJECTION. What if they are not attired in proper stretchy garb.
*Ahem.* May I divert your pessimistic attention to..
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THIS. Four plus inch heels. In a dress. Doreen is trying to show both the yoga and fashion worlds that both the active and the suave can coexist in one harmonic moment. There's no need for a specialization in wardrobe as far as yoga is concerned--you have a spare minute in your office?
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No. Big. Deal.
Out with your friends, say on a leisurely stroll at the waterfront?
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Sport a lotus for a moment of careful contemplation.
Worried your kids will impede on your practice?
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...don't knock it until you try it.
Here are some of her new products and totes. Check her out!
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Doreen with her cheeky, one of a kind yoga mats.
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Purse/cell phone carrier.
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CARRIERS A YOGA MAT AND BOOTS!?!?!? GET RIGHT OUT OF TOWN!
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